Utilizing Pinterest for Wedding Planning

Studio Castillero Photography

Ever since it exploded on the scene, Pinterest has changed the game of wedding design. While we have since moved away from the heavy DIY trend of years past, the online visual search and discovery platform remains the top tool for both couples and wedding planners alike. For brides or grooms, Pinterest is often used like a web-based bulletin board—but with greater organizational functionality. You can easily categorize your thoughts into inspirational boards to refer to during the planning process, like wedding hairstyles, bridesmaid dresses, groomsman gifts, or wedding favors.

On the planner end, Pinterest has been a god-send. When tasked with designing our clients’ weddings, we rely heavily on the social media site to gather imagery to present to our clients. From there, we gather feedback and use them as a starting point to locate and source from local vendors to bring that vision from idea to fruition. 

While we applaud Pinterest for giving us all a groundbreaking instrument, it does have some cons on the other end of an overwhelming amount of pros. When a client comes to us, they more than likely have dabbled in the Pinterest pages and will come to the table with their ideas. To be clear, we love this. When you share your Pinterest with us, it allows us to peek into your style and gives us direction. However, we have observed a few blunders in the Pinterest-process we feel compelled to address.

Studio Castillero Photography

A Guide to Utilizing Pinterest

We often encounter brides or grooms who have “no idea” or “don’t care” what their wedding design looks like. This simply can’t be true. More often than not, it may be that he or she doesn’t want to search, and needs someone with a keen eye for design to show him or her different options. “Yes, I like that” or “no, I don’t like that.” On the flip side, perhaps you are a creative soul, ready to pour your vision into the day you’ve been dreaming about for years.

Whether you have a design bone in your body or not, chances are your curiosity (and urging from friends and family) will draw you towards Pinterest. Should you have a concept in mind, or ideas you’ve seen at past weddings, search and pin them! Breaking them down into specific categories while searching will help you go back and weed out what seemed like a good idea at the time, but doesn’t fit into your overall “look.”

Roberto Valenzuela Photography

While the thousands and thousands of images can be an undeniable advantage to the planning process, it can also be incredibly overwhelming to the untrained eye. Often, it can confuse and scare the proprietor of the initial search. We urge you not necessarily to go to the general “weddings” page, as you will likely encounter too many ideas… Instead, as previously mentioned, target more specific categories as it would be more beneficial in the long run, to both you and your planner. For example, “greenery bouquets” or “jewel-toned weddings” or “edible wedding favors” give you a broad enough view of different themes within the category, but specific enough that you can stay within the realm of your original thought. What’s wonderful about Pinterest is when you click on an image and scroll down, it shows you similar images. We do forewarn you–this can definitely lead you down a rabbit hole wherein all of a sudden, you look up and seven hours have passed! Try not to get stuck on one concept too long; pin a few images you like, then move on to the next category. 

The last point we want to make is to remember Pinterest is generally intended to be inspirational. It is to be used as a jumping off point, but factors such as what your venue will allow, available vendors in your area, and your budget impact how the ideas you see and love on Pinterest can be actualized for your own wedding. Discuss with your planner on how to materialize those concepts into a realistic vision for your big day. 

We love Pinterest and truly cannot imagine life without it now. We encourage you to utilize the tool throughout your pre-wedding planning. Just remember to stick to a couple of specific ideas you adore within each category, and grow from there. Keep the DIY to a minimum, and let your planner guide you along the process to create a unified, consistent overall vision for a gorgeous wedding design! 

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